Tesco: Dealing With Suppliers

Tesco: Dealing With Suppliers Business ethics refers to the study of morality on what is right and wrong that has been focus on moral standards as they are applied to the business, organization and behavior (Velasquez M.G., 2006). However, ethics can be defined as the application of morals to human activity (L. Manning, R.N.Baines S.A. Chadd, 2006). Therefore, ethical theories refer as the rules and principles. Ethical practices are important as it gives power and influence of business in society and offer major contributions to society. The reason for selecting Tesco is because this company is the third largest retailer in the world, which is encountering ethical and unethical practices that concerns much of the peoples daily life. Company Background Tesco was founded in 1919 by Jack Cohen from a market stall in Londons East End. Over the years the business has grown and Tesco has 6,351 stores operating in 14 countries across Europe, Asia and North America (Tesco PLC, 2012). They have over 520,000 employees and serving millions of customers every week (Tesco PLC, 2012). Tesco is known to be the world third largest retailer selling groceries, household items, general merchandise and etc. However, Tesco is the second largest retailer in term of profits. Throughout the years, Tesco never stop expanding their business while also taking over other supermarkets which leads them continue growing. In Malaysia, year 2001 Tesco partners with Sime Darby and started their first store in Puchong in year 2002. In year 2009, Tesco was recognized as the number one hypermarket in Malaysia. Ethics is important for Tesco to maintain their valuable reputation and to build Tescos success. Hence, Tesco have to conduct their business in a manner of legal and ethical. Currently Tesco keep improving their merchandise, systems and stores to show that they are green, recycling-friendly, fair trading and ethical. Tesco aim to gain reputation of being ethical in their business following the footsteps of some ethical companies like The Body Shop which are retailer and manufacturer of naturally inspired and ethically produced cosmetic products. Body Shop is a company who appreciates the environment and social impact in its supply chain. Thus, the company ethical practices can be reflected in its Community Trade Programs and Ethical Trade (Business In The Community, 2012). 2.0 Ethical Dilemmas 2.1 Stakeholder Theory The method use for the analysis is stakeholder analysis. According to Edward Freeman (1984), a stakeholder in an organization is defined as group of individual who can affect, or is affected by the achievement of the organizations objectives (Freeman 1984:46). Evan and Freeman (1993) suggest two principles in order for a more precise definition of affects and affected by. First, principle of corporate rights which is the corporation has the obligation not to violate the rights of others. Principle of corporate effect refers to companies are responsible for the effects of their actions on others. Stakeholder theory comprises of competitors, customers, employees, community, suppliers, shareholders and government (Appendix 1). According to Freeman, others have a legitimate claim on the corporation. However, Freeman (1984) argues two perspectives which is the legal and economic perspective. Legal perspective is a legally binding contract which is protected legally in some ways while economic perspective is outside contractual relationships. Role of management by Freeman, states the broader view of responsibility towards multiple stakeholders assigns a new role to management. Rather than just agents of shareholders, the management has to take into account the rights and interest of the stakeholders. There are two models suggested which is stakeholder democracy and corporate governance. Stakeholder democracy gives the stakeholders the opportunity to influence and having control over corporate decisions. Whereby corporate governance regulates and codifies various rights of the stakeholder groups. 2.2 Ethical Dilemmas of Tesco 2.3 Supplier Ethical dilemmas encountered by Tesco are suppliers. Tesco being one of the market leaders is using its strength in the market place to deliver unbeatable value which in turn forcing the suppliers to push down prices of vegetables, meat, garments and etc. Therefore, this action shows that Tesco is paying its suppliers 4% below the industry average and has cause some UK farmers on the brink of bankruptcy (Friends of Earth, 2005). In addition, Tesco often make unnecessary demands on farmers to guarantee uniform products. Therefore, it became national standards inevitably (Friends of Earth, 2005). There have been also incidents whereby Tesco cancelled order at the last minute and this has cause financial losses to the suppliers especially to the farmers. Next, Tesco is loading various risks and costs of its fresh-produce business onto farmers whereby also passing it to the workers particularly woman (Oxfam, 2004). Tesco push the price below cost of production example: a basket of food which contains eggs, milk, bread, tomatoes, beef and apples which would total up for  £ 37 whereas the farmers only get  £11 (Friends of Earth, 2003). At the same time, Tesco also force suppliers to depend on cheap seasonal labour and exposing workers particularly woman to intolerable living and working conditions. However, the woman workers are employed in the form of temporary and irregular employment without basic rights. According to Oxfam (2004), Tesco put pressures on South African fruit and wine suppliers by making them to pay for promotions and paying them below cost of production. 2.4 Community Although Tesco has huge share of the market, this unethical practice towards suppliers will affect the communities. The unethical practices of Tesco will affect the communities by having low job security for workers such as farm workers. Permanent jobs will be lesser as more contract and temporary labour will be required. Therefore, workers is seen to have no job security as they are required to become seasonal workers working only 8-11 months a year and lose their benefits of a permanent employee (Friends of Earth, 2005). However, casual woman labourer lose out on benefits, as men get everything like boots and uniform while woman gets nothing when they work all year in a pear farm (Action Aid, 2005). Subsequently, Tesco affects the communities in terms of unemployment. When farmers fail to cover their cost of production, it will become a norm of being in debt. Thus, this affects them to be out of business and creating the way for the end of the small and family farms (Corporate Watch, 2004). Next, the unethical practices of Tesco affect the communities on their cost of living. As Tescos aggressive buying practices force suppliers to push their prices down. As a result leads them to receive poverty wages and unable to fulfill their daily basic needs. Wages are so low that they are unable to maintain standards of living whereby families are often malnourished (Clean Clothes Campaign, 2009). For example: Tawana Fraser who work in the pear farm that supplies to Tesco says that although wages of  £32.50 were paid every two weeks, she cant even afford to go to school functions, buy school uniforms and even cant pay for her daughters school fees (Action Aid, 2005). Besides that, Tesco affects communities on their poor living conditions. Workers live in dismal housing where they only sleep on the floor with a plastic sheet with no electricity and water. Furthermore, walls of the shack are made of cardboard. Subsequently, the unethical practices of Tesco affect the communities by having unsafe working conditions. Workers have no protective clothing and gloves when working while they have to climb wet leaders that are still wet from pesticides to pick up pears from the trees (Action Aid, 2005). 3.0 Dealing with the dilemmas 3.1 Supplier To deal with the dilemmas, Tesco joint venture with Impactt Limited (company that provides training, advice and develop ethical trading strategies) to deliver ethical buyer training for Tesco buyers around the world. This training is to raise buyers awareness on ethical issues and the effects that purchasing practices can have on labour standards of the suppliers (Impactt Limited, 2012). This training also aims to teach them to understand and reflect ethical considerations in their purchasing practices and also highlight that buyers are responsible for ensuring that their behaviors do not force suppliers to cut corners (Tesco International Sourcing, 2008). Besides that, Tesco has committed to fair trade by signing up the Governments Supplier Code of Practices (Friends of the Earth, 2005). It was revised and strengthened in 2008 to protect the suppliers from exploitation. Next, Tesco also deals with supplier dilemmas by introducing supplier viewpoint independent annual survey. The suppliers are required to answer this anonymous survey, which allows suppliers to voice out how they feel about working with Tesco (Tesco PLC, 2012). Hence, this allows Tesco to understand the problem the supplier is facing whereby enables Tesco to understand and rectify the problems with their supplier. 3.2 Community Tesco deals with their dilemmas by emphasizing on two over riding priorities on ethical trade. Thus, with the two over-riding priorities on ethical trade, Tesco is committed to ensure the well-being of workers in the supply chain, to ensure no human rights abuses and at the same time ensuring sustainable environment impact (Tesco International Sourcing, 2008). On top of that, Tesco being one of the founders and the members of Ethical Trading Initiative (ETI) uses ETI base code as a standard for all workers in the supply chain (Appendix 2). Whereby, Tesco made efforts on monitoring to help the workers to improve conditions and address entrenched problems. To deal with community dilemmas, Tesco also implement Supply Chain Impact Assessments whereby frequent visits by Tesco personnel to better understand what the challenges the workers are facing. Whereby using participatory interviews, third party audits to collect information from workers about their workplace concern. Furthermore, Tesco have been working with UN representative, South African partners on human rights to pilot principles that can strengthen effective grievance mechanism. For example: Tesco have piloted a farm level grievance mechanism which involves more than 3000 workers to voice their problems they were facing. 3.3 Apply one ethical theory into dilemma Ethical theory refers to rules and principle which decide the right and wrong in a given situation. Ethical theory consists of two ethical theories which are normative ethical theories and descriptive ethical theories. Normative ethical theories suggest the morally correct way of acting while descriptive ethical theories describe how ethical decisions are made. The role of ethical theory by Richard De George (1999) suggests two extreme positions which are ethical absolutism and ethical relativism. Ethical absolutism is universally applicable moral principles which the right and wrong are objective qualities. However, ethical relativism claims morality is context dependent and subjective, whereas there are no universal rights and wrong that can be determined. It depends on the person, culture and location (Crane, A. and Matten, D., 2007). Under normative theory, it consists of traditional and contemporary ethical theories. Traditional ethical theories are separated into consequentialist and non-consequentialist theories (Appendix 2). Under consequentialist theories, egoism refer to an action which is morally right when decision maker is free to decide to pursue their individual short term desires or long term interest. According to Adam Smith (1793), it is morally acceptable when individual interest pursuit through invisible hand of market which creates benefit for all. Next, utilitarianism refers to an action which is morally right if the outcome is greatest amount of good for the greatest amount of people affected by the action. Utilitarianism has been chosen to apply in supplier dilemma. Through a utilitarian perspective, we can see Tesco acts in a way to produce the greatest possible balance of good over dissatisfaction of their suppliers. Tesco implementing low price policy which instead pushes the price lower of the products from their suppliers which cause supplier to suffer from huge lost. Although forcing the suppliers to lower the price is unethical, yet with Tesco low pricing policy it creates the greatest amount of happiness for the community while the company can enjoy higher profits. As a result, if low pricing gives happiness and more benefit to the community, Tesco do not need to think about how unethical their practice is towards the suppliers. However, under non-consequentialist theories it is divided into ethics of duties and ethics of right and justice. Ethics of duties by Immanuel Kant (1724-1804) argues that morality and decisions of right and wrong could not depend on a state whereby it is let alone on the consequences of ones action (Appendix 3). For ethics of right and justice, natural rights are important, certain basic, unalienable entitlements that should be protected and respected in every action. Hence, justice refers that together all individuals must receive fair treatment in a situation whereby the outcome is everybody get what they deserve. According to Locke (1632-1714) the most important rights are rights to life, freedom and property (Appendix 4). Next, under normative theories which consist of contemporary ethical theories are divided into virtue ethics, postmodern perspective, feminist ethics and discourse ethics (Appendix 4). However, descriptive ethical theory involves two factors that influence the decision making which are individual and situational factors (Appendix 5). 4.0 Organization Best values and practices 4.1 Best Practices PG current practices are supplier engagement. PG work closely with their suppliers across the entire supply chain. In order for them to bring the best thinking that benefits the brand and business, PG implement supplier scorecard which is to improve supply chain environmental issues while also encouraging sharing of capabilities and ideas in the supply chain which leads to deliver better products and services to consumers (Procter Gamble, 2012) (Appendix 6). Based on the best practices of this company, Tesco should emulate the footsteps of the above mentioned company to achieve the best practices. The best practices Tesco should adopt are supplier engagement. Tesco could launch a supplier scorecard to measure and track the supplier environmental footprint while also a way to communicate with suppliers. Subsequently, scorecard creates a platform to receive feedback, sharing of capabilities and get ideas from suppliers. Thus, with the ideas and feedback Tesco could fine-tune its own procedures to communicate better with their suppliers for further improvement such as work practices and environmental issues. However, having better communication and good relationship with suppliers also gives suppliers better opportunity for business which in turn suppliers would not act unethically. 4.2 Best values Next, the values of NTUC Fair Price Hypermarket in Singapore are responsible retailing. Product safety and food handling is an important element in Fair Prices business to raise the standards of food safety in Singapore for their customers. As a result, the company is certified with Hazard Analysis Critical Control Point (HACCP) which is the management system for the assurance of food safety and ISO 9001 quality management system (Appendix 7). Based on the values of this company, Tesco should emulate the following values of the above mentioned company. The best value that Tesco should also adopt is food quality and safety management. In the food retailing industry, food quality is the most important values that could deliver excellent standards for food and products consistently. By offering quality products to the customers, customers will have the trust and confidence to shop in Tesco. However, Tesco can establish Hazard Analysis Critical Control Point (HACCP) Program which is a management system for the assurance of food safety. Thus, by adopting food quality and standards Tesco is able to increase the confidence level of customers that they are receiving high quality, safe products. In addition, Tesco can implement ISO 9001 (quality management system) to ensure that they conform to standards by ensuring the highest food quality and food safety for customers. Thus, by Tesco implementing these values, it is able to show that Tesco prioritize responsible retailing. 4.3 Apply one ethical theory Normative theory consists of traditional and contemporary ethical theories. Under contemporary ethical theories there is postmodern ethics which refers to questioning everyday practices, rules and to listen everyone and follow their emotions and gut feelings about what they think is right and wrong in a decision making (Crane, A. Matten, D., 2010) The best practices of supplier engagement can be applied with postmodern ethics as Tesco needs to have good communication and work closely with their suppliers in order to be a successful ethical company. Therefore, by applying postmodern ethics Tesco needs to question their suppliers on environmental practices and make sure they follow consistently supplier trading policy. On top of that, to make sure suppliers maintain high ethical standards on environmental issues and work practices. At the same time, also listen to suppliers sharing of ideas or listen to problems encountered by supplier which relates to work practices and environmental practices. By Tesco making sure their suppliers follow procedures consistently it will reduce the chances of both parties acting unethically. 5.0 Conclusion Practicing good ethics is important part for every company as it helps to maintain the companys reputation and brand image. Hence, when Tesco have bad reputation in ethics will lead to loose customer or community trust and loyalty. Whereby, in year 2012 shows Tescos market share first time in seven years have drop below 30 % which is 29.9% (BBC News, 2012). Therefore, for Tesco to gain back their market share, Tesco have to act ethically to gain back the communitys trust and confidence level in their practices and products. Hence, by Tesco acting ethically it enables Tesco to continue maintaining their position as the third largest in the world. Furthermore, Tesco have to act ethically in every aspect they deal with to benefit the communities. At the same time, also acting ethically in their business in order for them to penetrate into more countries to maximize the shareholders value, increase companys profit and deliver sustainable growth year to year.

Criminal Defense Attorney: Ethical Obligations

Criminal Defense Attorney: Ethical Obligations Thoroughly explain the difference between the ethical obligations of a defense attorney and the ethical obligations of a prosecutor. Explain how these different roles may affect their responsibilities in a criminal trial Obligations of the Defense Attorney The role of an attorney, as defined by society, can be seen threefold; a member of a legal profession, a representative of clients, and an officer of the judicial system with the responsibility of obtaining quality justice. These responsibilities do not differentiate based on the type of law that is practiced. These responsibilities go farther than merely representing a client in a criminal proceeding. An attorney must respect the need to seek the truth within a system that places justice as a core value. There are multiple roles that a criminal defense attorney must face and each role has distinct responsibilities in every action and every decision that is made. Role as Advocate The American Bar Association Criminal Justice Standards suggest that the defense attorney satisfies his duty to the administration of justice and as an officer of the court merely by serving as the accuseds counselor and advocate with courage and devotion and to render effective, quality representation. (Marcus, 2009) A few advocates take the position that the criminal lawyer has one assignment, enthusiastically speaking for the client, within the law, and state that the part of the criminal lawyers responsibility to secure the accused against the power of the government, directs the lawyers ethical commitments. Officer of the Court The criminal lawyer has obligations to the court and others to include the defendant. The officer of the court is required to decide on choices that reflect regard for the truth and the function of the trial procedure. The officer of the court is required to cease from including himself in distortion, misrepresentation, and deceptive nature. The officer of the court cant take an interest in perjurious declaration, and in the event that he gets to be distinctly mindful of his association then he should find a way to cure it. Minister of Justice The criminal defense lawyer is called to be a member of society with an extraordinary obligation to justice. Justice considers whether the issues of the substantive and procedural privileges of the accused have been ensured all through the legal procedure. Justice obliges adherence to the correct techniques and procedures, through which justice is proficient. Also, at last, it requires that false declaration or testimony would not be the premise of a fair conviction. Paying little mind to whether a criminal attorneys client is liable of the wrongdoing he or she is being accused or wrongly blamed, the lawyers occupation doesnt change: make the prosecution prove its case with sound contentions, genuine proof, and dependable declaration. Criminal lawyers have an impossibly troublesome task, as upsetting and candidly difficult as that of a Doctor who must save life, and have the capacity to watch a patient die under his surgical knife and come back to work again the following day. It doesnt deliver fulfillment or euphoria when lawyers see their blameworthy criminal client go free, ensured by the Constitutional denial against double jeopardy never to need to suffer discipline over shocking crimes. Be that as it may, they are not the villains and liars of the American justice system; they are its moral legends. Obligations of the Prosecutor The prosecutor must have the capacity to demonstrate the defendant is blameworthy past all doubt even though, prosecutors tend to be somewhat embellished and violate the laws of justice at any cost. Tragically, innocent individuals are put in a place of confessing to violations they didnt commit due to the attorney misconduct. Unfortunate behavior by prosecutors is typical inside the courts, a viable strategy that works to support them. It comprises of wrecking, changing or withholding proof, threatening defense witnesses in return for lesser sentences, training witnesses for the prosecution to give statements that help their evidence against the defendant. Eventually the defendant does not get a reasonable trial and is wrongly sentenced. Criminal convictions as of late have been toppled on account of violations by prosecutors regarding scientific evidence. A prosecutor has the ethical commitment to keep up a level of competent fitness in the courtroom. The Function of the Prosecutor The office of prosecutor is responsible with arraignments in its district. The prosecutor, along with the defense attorney, is a manager of justice, an advocate, and an officer of the court; the prosecutor must practice sound suspicion in the execution of his or her capacities. The obligation of the prosecutor is to look for justice, not simply to convict. It is an imperative of the prosecutor to look to change and enhance the organization of criminal justice. Whenever insufficiencies or treacheries in the substantive or procedural law become obvious, he or she must enhance endeavors for healing the negative activity. It is the obligation of the prosecutor to know and be guided by the guidelines of professional conduct as characterized by traditions, moral codes, and law in the prosecutors locale. In 1935, the case of Williams v. State cited a reasonable definition by stating; The prosecutor is the representative not of an ordinary party to a controversy, but of a sovereignty whose obligation to govern impartially is as compelling as its obligation to govern at all; and whose interest, therefore, in a criminal prosecution is not that it shall win a case, but that justice shall be done. As such, he is in a peculiar and very definite sense the servant of the law, the twofold aim of which is that guilt shall not escape or innocence suffers. He may prosecute with earnestness and vigor indeed, he should do so. But, while he may strike hard blows, he is not at liberty to strike foul ones. It is as much his duty to refrain from improper methods calculated to produce a wrongful conviction as it is to use every legitimate means to bring about a just one. References Marcus, M. (2009). The making of the ABA criminal justice standards. Criminal Justice, 23(4), 10. 295 U.S. 78, 88 (1935), cited in Williams v. State, 103 Nev. 106, 110, 734 P.2d 700, 703 (1987); see also RPC 3.8 (Special Responsibilities of Prosecutor); ABA Prosecution Function Standard ÂÂ § 3-1.2 (3d Ed. 1993); NDAA National Prosecution Standard ÂÂ § 1.1 (2d Ed. 1991).

Essay --

Professional Women and Work Related-Stress There are different kinds of diseases in the world. One type of disease does not require medicine because there is no cure for it. As a matter of fact, millions of Americans have this disease and are not aware of it. It is a silent killer; it is called stress. According to The American Heritage Dictionary, stress is defined as the ‘internal distribution of force per unit of area within a body subject to an applied force or system or forces. It is a condition that is described as extreme difficulty, pressure or strain.’Generally speaking, another source titled â€Å"Leaders’ Daily Work Demands, Recovery, and Leadership Behaviors†defines stress this way: ‘a relationship between the person and the environment that is appraised by the person as taxing or exceeding his or her resources and endangering his or her well-being.’ Stress is everywhere and there are many types of stress including work stress and work demands. This is an understanding of w hat stress is, the cause of stress and how it can be managed. Some professional women have a lot of work related-stress on their jobs. To start off, I would like to share some facts about stress. The American Institute of Stress states the idea of that Stress was introduced around 1936 by Hans Selye. He had conducted experiments on animals to determine how stress affected them. The results were that stress causes these animals to develop diseases such as heart attacks, stroke and kidney disease. However, there has been confusion about stress because of the correct definition of it. Despite the way people look at stress, it is defined as a physical, mental, and emotional strain and is a condition when a person has experience demands that exceed the per... ...e are some different types of stressors in our jobs such as co-workers and job demands. The co-worker concept could also play a part of their lives because we are living in a world with different personalities. There are some co-workers who are nice, while some are not so nice. What I learn about that is to understand that you are not the problem. Another words, your co-worker could be experiencing some difficult times in his/her life and they don’t know how to deal with them other then make the ones closet to them have a bad time at work. My thinking is this: the best thing to deal with it is to talk to a co-worker along with the boss to take care of that situation. Another thing is choices: which is what can cause stress. It’s safe to say that we choose occupations that we have no interest in. Therefore, we can be responsible for causing stress in our lives.

The Role of the Teacher in Reporting Cases of Child Abuse and Neglect E

Child abuse is a growing problem that affects children of all genders, ages, races, religions, and classes. It generally can be defined as â€Å"the non-accidental physical, sexual or mental injury or neglect caused by basic omissions of the child’s parents or caretakers†(Colorado State Department of Education, 1998). Narrowing the causes of child abuse to one in particular would be impossible, due to the wide range of factors that contribute. Today, teachers hold an important and unique position, for they are required to have an understanding of the laws and regulations in which to detect and report any suspected cases of child abuse. In Baltimore County, there have been recent efforts to train and educate public school employees on the awareness of child abuse, and the ethical procedures necessary when filing an actual report. As stated by Linda Lumsden, â€Å"the school is one social institution outside the family with which nearly all children have consistent, ongoing contact (1991). Baltimore County requires all educators to be aware of the various forms in which abuse will surface. Physical, mental, and sexual abuse, along with neglect, are the most common variations of maltreatment. Of the 2,806 investigations by the Child Protective Services in 1999, 1,405 were physical abuse (50.1%), 530 were sexual abuse (18.9%), and 871 were neglect (31.0%) (Baltimore County Department of Social Services, 2000). Physical abuse is recognized by the Department of Social Services as, â€Å"the physical injury of a child under age 18 by parent, person with permanent or temporary care of custody/ supervision, or household or family member, which brings harm to a child’s health or welfare, or substantial risk of being harmed† (BC DSS, 2000). T... ... Colorado State Department of Education. (1998). The Colorado School’s Role in the Prevention and intervention of child abuse and neglect. Colorado. Libit, H. (1998, May 24). Schools seek better policy to find abuse; Balto. County plan would hold all adults including parent volunteers and student teachers responsible for reporting suspected cases of abuse. The Baltimore Sun. p. 1B. Lumsden, L.S. (1991). The role of schools in sexual abuse prevention and intervention. (ERIC digest no. 61). ERIC Clearinghouse on Educational Management. (ERIC Document Reprocuctive Service No. ED 331152) Shatzkin, K. (2000, March 3). Social workers demand reduced caseloads; Laws ordering cuts not implemented, demonstrators say. The Baltimore Sun. p. 2B. Sun staff. (1998, June 18). Fisher case prompts rule requiring school staff to report abuse. The Baltimore Sun. p. 3B.

M. Butterfly Essay -- Literary Analysis, David Henry Hwang

At the end of the play M. Butterfly, a jailed French diplomat turned spy named Gallimard says, "There is a vision of the Orient that I have" (Hwang 3.3.7). In that moment he is implying that there are still beautiful women, as he thought his "Butterfly" was. This is suggestive of the colonial appeal. Colonization is made possible by one society characterizing another in a way that makes it seem like a good idea. The characterization of these cultures, such as the Orient or Africa, is carried out through literature, works of art, and drama. Certainly, plays, poems, books, and stories are only a few of the ways used to convince the masses of a modern nation of the justification to colonize. If one wants to rebel against colonization, one would need to place corruption upon the colonizer so to support the liberation. This approach looks to be accepted in drama, where there are two excellent illustrations of postcolonial literature, M. Butterfly by David Henry Hwang, and A Tempest by Aime Cesaire. Both plays are re-worked versions of and Puccini's opera, Madame Butterfly and Shakespeare's The Tempest, and retain similar characters and basic plots. Shakespeare's and Puccini's works created symbols of other cultures. Caliban is the black devil, and Cio-Cio San is the timid and beautiful "Butterfly." These symbols have become stereotypes in Western culture, and formed, the justification for colonization. To pin these works against the idea of colonization, Cesaire and Hwang must greatly alter the content. They do so, but they also mimic the styles of the original versions. A Tempest is written in modern English, and Shakespeare's songs are substituted with slave tunes. Hwang dr... .... And in imagination I will remain† (Hwang 2.2.137-138) Song ends up winning in the end by reversing the roles and possessing the power. The only actual effect of the victory is Gallimard's suicide, which seems to hurt Song. The inconclusiveness in both of these endings could be a result from the unknown quality of the postcolonial world. Colonization forces us to endure and incorporate the unknown and unwanted. What follows cannot be a simple return to native ways. Whatever society arises will be a combination of the old and the new, set free to make its own way. Our world is made up by the stories that are told. The Tempest and Madame Butterfly constructed characters that became symbols of entire cultures. These symbols are carried on in M. Butterfly and A Tempest, showing us how the underlying issues might look different, but they never really change. M. Butterfly Essay -- Literary Analysis, David Henry Hwang At the end of the play M. Butterfly, a jailed French diplomat turned spy named Gallimard says, "There is a vision of the Orient that I have" (Hwang 3.3.7). In that moment he is implying that there are still beautiful women, as he thought his "Butterfly" was. This is suggestive of the colonial appeal. Colonization is made possible by one society characterizing another in a way that makes it seem like a good idea. The characterization of these cultures, such as the Orient or Africa, is carried out through literature, works of art, and drama. Certainly, plays, poems, books, and stories are only a few of the ways used to convince the masses of a modern nation of the justification to colonize. If one wants to rebel against colonization, one would need to place corruption upon the colonizer so to support the liberation. This approach looks to be accepted in drama, where there are two excellent illustrations of postcolonial literature, M. Butterfly by David Henry Hwang, and A Tempest by Aime Cesaire. Both plays are re-worked versions of and Puccini's opera, Madame Butterfly and Shakespeare's The Tempest, and retain similar characters and basic plots. Shakespeare's and Puccini's works created symbols of other cultures. Caliban is the black devil, and Cio-Cio San is the timid and beautiful "Butterfly." These symbols have become stereotypes in Western culture, and formed, the justification for colonization. To pin these works against the idea of colonization, Cesaire and Hwang must greatly alter the content. They do so, but they also mimic the styles of the original versions. A Tempest is written in modern English, and Shakespeare's songs are substituted with slave tunes. Hwang dr... .... And in imagination I will remain† (Hwang 2.2.137-138) Song ends up winning in the end by reversing the roles and possessing the power. The only actual effect of the victory is Gallimard's suicide, which seems to hurt Song. The inconclusiveness in both of these endings could be a result from the unknown quality of the postcolonial world. Colonization forces us to endure and incorporate the unknown and unwanted. What follows cannot be a simple return to native ways. Whatever society arises will be a combination of the old and the new, set free to make its own way. Our world is made up by the stories that are told. The Tempest and Madame Butterfly constructed characters that became symbols of entire cultures. These symbols are carried on in M. Butterfly and A Tempest, showing us how the underlying issues might look different, but they never really change.

Cultural Diversity Phase Essay

In the society, cultural diversity is an evident and become dominant concept wherein it commonly affects the social structures and processes in the society. This is mainly because cultural diversity significantly cause the society to be segregated into their respective social minority groups with their cultural differences serving as the gap and blocking wall between these groups. In addition, cultural diversity also has caused certain negative social problems such as discrimination and oppression worsening the difficulty of social separation. Because of which, the negative aspect of multiculturalism and the social tension it has produced should be sufficiently addressed. Different social groups and institutions are making different steps and approaches to bridge the gap of multiculturalism in every individual and social minority. This includes cultural information campaign to educate the society about the different culture of each group to answer the different inquisition of each individual thus eliminating the problem of cultural misconception and misunderstanding. In addition, community groups are also establishing social groups and institutions that request participation from different cultural groups giving them a chance to communicate and relate to other groups tearing down themselves the walls created by multiculturalism. These programs and community efforts are established to promote communication and social involvement of each social minority in the campaign to address social unity. Multiculturalism in the present society serves as a hindering wall thus, this hindrance must be torn down using intercultural communication and social participation. Intervention must also be done in facilitating cooperative approaches to ensure its advantage. With this approach implemented, society as a whole would be one-step closer in making a harmonious relationship between culturally diversified social groups. Bibliography Parekh, Bhikhu (2006). Rethinking Multiculturalism: Cultural Diversity and Political Theory. Palgrave Macmillan. Second Edition.

Samsung Mobile

A PROJECT REPORT On Consumer Awareness And Satisfaction Towards Samsung Submitted to: Ujjal sandhu (Lect. Dept of Management) Submitted by: Prem Kumar Masters of Business Administration (2nd semester) DR. I. T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this project report â€Å"Consumer Awareness And Satisfaction Towards Samsung. † is the original work, Prem Kumar. , who carried out the project work under my supervision as a part of Assignment of Research Methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declare that the project entitled â€Å"Consumer Awareness And Satisfaction Towards Samsung† submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles. S ignature of the Student: _____________________ Prem Kumar Place: Date: ACKNOWLEDGEMENT Heartfelt thanks to the following people†¦. A Few typewritten words of thanks can-not really express the sincerity of my gratitude.But I am still trying to put into words my gratefulness towards all who have helped & encouraged me in carrying out this project. I would like to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valuable contribution during the academic session and guidance in preparation of this project report. Finally, yet importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem KumarTable of Content Chapter | Topic| Page Num. | 1| CERTIFICATE| 2| 2| DECLARATION| 3| 3| ACKNOWLEDGEMENT| 4| 4| TABLE OF CONTANT| 5| 5| LIST OF TABLE| 6| 6| Chapter – 1 Introduction| 7| 7| Chapter – 2 Literature Review | 12| 8| Chapter – 3 Research Methodology| 13| 9| Chapter – 4 Result and discussions| 16| 10| Chapter – 5 Finding and Conclusion| 25| 11| Reference| 25| 12| QUESTIONNAIRE| 26| 13| Appendix| 27-28| | | | | | | List of Table Chapter | Topic| Page Num. | 4. 1| Profession| 15| 4. | Do you have a mobile phone| 16| 4. 3| Have you ever heard about samsung| 17| 4. 4| which companies cell phone are you using| 18| 4. 5| In which industry the brand name Samsung is involve. | 19| 4. 6| what is tagline of Samsung| 20| 4. 7| what makes you to buy Samsung| 21| 4. 8| You prefer Samsung because of | 22| 4. 9| will you recommend Samsung to other | 23| 4. 10| acording to you which is close competitor of Samsung| 24| CHAPTER – 1 INTRODUCTION * Consumer A consumer is an individual who purchase or has the capacity to purchasegoods and services offered for sale by marketing institu tions in order to satisfy  personal or ousehold needs,wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to the following, â€Å"A consumer is  the most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to our  Ã‚  business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so† So  consumer  is  like  the  blood  of  our  business  and  also  a satisfied customer is a word of mouth advertisement of a product / services * Customer satisfaction: Satisfaction is the person’s feelings of pleasure or disappointment resulting rom comparing a product’s perceived in relation to his or her expectations. In general, if performance of the products matches the expectations, the customer is said to be satisfied. Customer satisfaction, a business term, is a measure of how products a nd services supplied by a company meet or surpass customer expectations. In a competitive marketplace where business complete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. If performance exceeds expectations, the customer is said to be highly satisfied or delighted.If the performance falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY PROFILE In 1977  Samsung Electronics  launched the Telecommunication Network , and in 1983 it initiated its  mobile  telecommunications business with the hope that this would become the company's future growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy ten  Motorola  mobile phones for  benchmarking.After 2 years of R;amp;D Samsung developed its first mobile phone (or â€Å"hand phone† in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufactured in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units. Samsung Telecommunications  is one of five business units within  Samsung Electronics belonging to the  Samsung Group, and consists of the Mobile Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication R;amp;D Centre.Telecommunication Business produces a full spectrum of products from  mobiles  and other mobile devices such as  MP3  players and  laptop computers to telecommunication network infrastructure. Headquarters is located in  Suwon  South Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in secondSAMSUNG In India Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion.Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung Electroni cs commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R;amp;D.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second state–of-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung Ind ia has two R;amp;D Centres in India – at Delhi and Bangalore . While the Delhi R;amp;D Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore R;amp;D Centre works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators.While it is the second largest mobile handset brand in India, it leads in the smart phone segment in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from development of innovative technology, Samsung places great importance on acting as a responsible corpo rate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company.In 2009, Samsung launched the company’s Corporate Social Responsibility initiative – ‘Samsung Hope Project’ with projects in the areas of education, culture, sports, social welfare and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering and IT technical training. Consumer research is the systematic collection and analysis of consumer information for the purpose of important decision making for marketing.Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price, effectiveness of an advertise ment campaign, consumer acceptance of a product. Infiercely competitive situation, it is extremely critical for and organization to monitor the customer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and awareness towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies focused on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) found that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this study is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of a wareness when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also identify the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER – 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of data, research design, tool for data collection and sampling techniques. Objectives of the study 1 . To identify the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our sample was 50 respondents. Sources of data The study used primary and secondary data. Primary data:- The primary data was collection from the respondents from dr. t gr oups of institutes using questionnaire. Secondary data:- The secondary data was collected from internet, books and magazines. Research design:- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that described events and then organized, tabulated, depicted and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us simple summaries about the sample and the measures of our study.Descriptive statistics helped us to simplify large amounts of data in a sensible way. Sampling techniques:- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is collected from them. One of the most common examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble t o access a wider population, for example due to time or cost constraints. Tool of data collection:- The data has been collected through questionnaires using graphical techniques ofSPSS CHAPTER – 4 Results ;amp; Discussion Table4. 1: Profession? Option| Response| Percentage| Student| 20| 50%| Business| 10| 25%| Working| 8| 20%| Other| 2| 5%| Interpretation:- From the above table we conclude that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remaining 5% are working. TABLE 4. 2: Do you have a mobile phone? Option| Response| Percentage| Yes| 39| 97. 5%| No| 1| 2. 5%| Interpretation:- From the above table we conclude that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3: Have you ever heard about samsung? Option| Response| Percentage| Yes | 40| 100%| No | 0| 0%| Interpretation:- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4:which companies cell phone are you using? Option| Response| Percentage| Nokia| 15| 37. 5%| LG| 6| 15%| Samsung| 13| 32. 5%| Motorola| 4| 10%| Other| 2| 5%| Interpretation:- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5: In which industry the brand name Samsung is involve.? Option| Response| Percentage| Automobile| 2| 5%| Sports| 0| 0%| Peteroleum| 0| 0%| Telecommunication| 38| 95%| Interpretation:- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6: what is tagline of samsung? Option| Response| Percentage| I am the next| 30| 75%| What the next| 6| 15%| Stay connect| 4| 10%| Other| O| 0%| Interpretation:-From the above table we conclude that 75% of respondents aware about the tagl ine of Samsung mobile TABLE 4. 7: what makes you to buy samsung? Option| Response| Percentage| Advertisement| 30| 60%| On choice| 6| 12%| Friedns opinion| 5| 10%| Other| 3| 6%| Interpretation:- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other factors TABLE 4. 8:You prefer Samsung because of ? Option| Response| Percentage| Feature| 6| 15%| Price| 3| 7. 5%| Brand name| 20| 50%| Service| 10| 25%|Other| 1| 2. 5%| Interpretation:- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option| Response| Percentage| Yes| 35| 87%| No| 5| 13%| Interpretation:- in the graph 87% respondes recommend Samsung is favor and 13% is not favor in Samsung. TABLE 4. 1 0 acording to you which is close competitor of samsung ? Option| Response| Percentage| Nokia| 30| 75%| Motorola| 7| 18%| LG| 3| 7%|Spice| 0| 0%| Interpretation:- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS:- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name CONCLUSION We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction lev el in its customers which in turns attracts others new customers also REFERENCES 1. http://www. samsung . com 2. https://www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME:- ADRESS:- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW